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Consumer Electronics Labeling Program to Address Standby Power in India

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Presentation Transcript:

Consumer Electronics Labeling
Program to Address Standby Power
in India
Presented by
S j D b
January 3, 2008
Sanjay Dube
ICF International, India
April 2, 2008
The Indian Story
India is the 4th largest economy in the world in terms
of Purchasing Power Parity (PPP) and is expected to
rank 3rd by 2010.
The middle class in India is fueling economic growth
and disposable incomes are expected to grow at an
average of 8.5% per year until 2015.
As disposable incomes grow, spending on consumer
durables and other consumer products has been
rising rapidly.
Source: Appliance Magazine, Jan 2007
The Indian Story
India’s urban population is set to grow by 85 million
over the next 10 years, further adding to the pool of
middle class consumers.
Demand for white goods grew from 3.43 million units in
1995-96 to 8.72 million in 2005-06 and is expected to
reach 13.14 million in 2009-10.
The top 67 cities in India are the key potential markets for
appliances. These cities contribute 14% of the GDP.
Source: Appliance Magazine, Jan 2007
Consumer Electronics Industry in India
The consumer electronics industry was
$ 3.89 billion in 2006 and is expected to
grow to $ 5.8 billion in 2010 at a CAGRgrow to $ 5.8 billion in 2010 at a CAGR
of 11%.
During the year 2006-07 estimated
exports were 2,584 million USD (source:
ElectronicIndia 2008)
Forecasted Growth of Consumer
Electronics Market
India Consumer Electronics Market Value: $ billion, 2006-2011
6
7.00%
8.00%
0
1
2
3
4
5
2006 2007 2008 2009 2010 2011
$billion
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
%Growth
$ billion
% Growth
Source: Datamonitor
Endorsement Labeling Program for
Consumer Electronics in India
The Energy Conservation Act 2001
Star labeling program launched for refrigerators, air-
conditioners, florescent tubular lamps andconditioners, florescent tubular lamps and
distribution transformers
Endorsement labeling program to be launched in the
year 2008 for consumer electronics products
Color TV’s and Set Top Boxes are the first products
to get the endorsement label in India. Computer
monitors to follow.
CTV Market in India
There are 108 million TV homes in India out of which
82 million have cable & satellite access.
The market for televisions in India is changingThe market for televisions in India is changing
rapidly from the conventional CRT technology to flat
panel displays (CRTs, LCD and Plasma TV’s)
Currently the split between CRT & LCD is 98% and
2%. The industry forecasts suggest LCDs’ share of
the market will increase to 10% by 2010
Forecasted CTV Shipment Market
Share in India
Forecasted Shipments Market Share
100%
120%
CRTs
0%
20%
40%
60%
80%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
CRTs
LCDs
Plasma
Stock forecast of CTV in India
Stock Forecast of Color Televisions
300
350
Million
Plasma
LCD
CRT
0
50
100
150
200
250
2030
2028
2026
2024
2022
2020
2018
2016
2014
2012
2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
1990
Digital pay TV Market in India
The current estimates, on the basis of net installed
paying consumers, show that there are 3.2 million
DTH homes in India in December 2007DTH homes in India in December 2007
The digital pay TV homes are expected to grow to 38
million by 2012 and 57 million by 2017
By 2017, 32 million homes will have digital pay TV
through DTH, 22 million through cable and less than
3 million through IPTV
Source: Media Partners Asia (MPA),
March 08
Industry Participation in India
Endorsement Labeling Program
Industry Associations participated in study tour to
learn from ENERGY STAR experiences in US
Associations are part of the decision makingAssociations are part of the decision making
committees
Opportunity exists as the demand for high quality &
energy efficient products is increasing
Leading brands are already taking initiatives to
introduce energy efficient products in the market
Gray market of cheap inefficient products is a
concern for all
India Endorsement Labeling Program Design
Formation of a Steering Committee for overall
coordination
Formation of product wise Technical Committees toFormation of product wise Technical Committees to
support the technical analysis work
Identification and prioritization of candidate products
for labeling
Review of available international and Indian (BIS) test
procedures to design the procedures for India
Continue…..
India Endorsement Labeling Program Design
Assessment of existing government, industry & third
party test labs
Develop a data baseline of selected productsDevelop a data baseline of selected products
Comparison with international standards and decision
on thresholds for India (standby & active mode)
Label design
Launch of program in the market
Awareness campaign (Along with the launch of
program)
Stakeholder Participation in Labeling
Program
Bureau of Energy Efficiency (BEE) – in Lead
Bureau of Indian Standards (BIS)
Industry Associations
Consumer Electronics & Appliance Manufacture Association– Consumer Electronics & Appliance Manufacture Association
(CEAMA)
– Manufactures Association of Information Technology (MAIT)
Consumer Protection Agencies
– Consumer VOICE
Test Laboratories (Government & private)
International Expert Agencies
Existing BIS Test Procedures
BIS Test Procedures
Televisions
IS 4545-1 for active mode of TVIS 4545-1 for active mode of TV
Developed by BIS based on IEC 60107-1
Needs to be combined with IEC 62087 or IEC 100/1081/NP to
get more comprehensive active mode test procedure for TV’s
Set Top Boxes
Under process
Proposed Test Procedures for India
TV active mode – BIS IS 4545-1 and IEC
62087*
TV standby mode – IEC 62301TV standby mode – IEC 62301
Set Top Box active mode – IEC 62087
(CSA 380-06)
Set Top Box stand by mode – IEC 62301
(CSA 380-06)
*IEC 100/1081/NP can be adopted once it is finalized
Recommended CTV Standard for
India (Standby mode)
CRT – TV
A three tier structure is recommended for CRT TV
stand-by power consumption standardstand-by power consumption standard
<8 Watts – Till 2008
<5 Watts – Till 2009
<1 Watt – Till 2010
LCD – TV – 1.0 Watt
Plasma – TV – 1.0 Watt
Recommended CTV Standard for India
(Active mode)
Based on initial technical analysis & international
review, 0.3 – 0.5 Watts/sq inch is
recommended for basic operation of TV’srecommended for basic operation of TV’s
(without add-on’s)
The Technical Committee is required to do some
more work to recommend standards for add-
on’s. The final standard should integrate both
basic and add-on’s operations.
Expected Standby Power Savings from
Endorsement Labels in CTV’s
Product Category Standby Mode
Energy Savings
(2010-2020)
Financial Impact
(2010-2020)
Carbon Saved
(2010-2020)
mtoe Million US$ MT CO2mtoe Million US$ MT CO2
CRT ² 3 W 1.345 58.47 3.42
² 1 W 1.919 83.73 4.88
LCD ² 2.1 W 0.086 3.47 0.22
² 1.2 W 0.118 4.79 0.30
Plasma ² 1 W 0.036 1.49 0.09
² 0.5 W 0.043 1.76 0.11
Expected Active Power Savings from
Endorsement Labels in CTV’s
Product Category Active Power Market Leaders
Energy Savings
(2010-2020)
Financial Impact
(2010-2020)
Carbon Saved
(2010-2020)
mtoe Million US$ MT CO2
CRT Level 1 0.5 W/sq.in 61% 14.01 602.52 35.62
Level 2 0.4 W/sq.in 38% 16.80 722.94 42.72Level 2 0.4 W/sq.in 38% 16.80 722.94 42.72
Level 3 0.3 W/sq.in 22% 19.24 828.18 48.91
LCD Level 1 0.5 W/sq.in 100% 0.00 0.00 0.00
Level 2 0.4 W/sq.in 92% 1.29 52.01 3.29
Level 3 0.3 W/sq.in 43% 4.28 172.07 10.87
Plasma Level 1 0.5 W/sq.in 100% 0.00 0.00 0.00
Level 2 0.4 W/sq.in 62% 0.76 30.78 1.92
Level 3 0.3 W/sq.in 7% 1.26 51.50 3.21
All Level 1 0.5 W/sq.in 81% 14.01 602.52 35.62
Level 2 0.4 W/sq.in 61% 18.85 805.73 47.93
Level 3 0.3 W/sq.in 27% 24.78 1051.74 63.00
Recommended STB Standards for India
Standby mode consumption
Recommended < 3 watts for both free to air and Pay TV
type of STB – (More discussion and work is required bytype of STB – (More discussion and work is required by
Technical Committee)
Active Power Consumption
Digital STB (Free to air) – 8 Watts (under Consideration)
Digital STB (Pay TV) – 15 Watts
THANK YOU
Contact
Sanjay Dube
Senior Program ManagerSenior Program Manager
ICF International, India
Cell: +91- 98181 81728
E-mail: sdube@icfi.com

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