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New Media Convergence

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Presentation Transcript:

Pankaj Sethi – President VAS & EBP
Tata Teleservivces Ltd
8 slides & a thankyou note
• What is convergence ….
• The driving forces….
• Converged media , but also divergent choices.
• The quirks it is creating
• Convergence for a telecom operator
.. The long view
Convergence …
• Convergence … Of Media
Media experience & consumption
that runs across divergent devices
and access points.
(Music, Video, Games, News )
• Convergence.. Of Distribution
Merging of distribution and devices
with convergent roles
( Wii gaming and internet, Triple
Play on Broadband, ipod streams..)
• Convergence …Of Creation
Blurring of roles of reader and
publisher.. Publishing power to the
individual
ConvergenceConvergence
DriversDrivers
Broad
Pipes
..
M
ultiple
access
AlwaysOn
Connectivity
Web 2.0 models
SocialNetworking
Mobiles
everywhere
Open source &
interoperability
Convergence Drivers …
Broad Pipes
.. Multiple access
Always On Connectivity
Web 2.0 models
Social Networking herds
Mobiles everywhere
Open source & interoperability
Convergence Drivers
Connectivity Converges …Consumers Diverge
• Diverged Social Groups
.. Bonded through social networks
• Diverged interests
.. Microsegmentation of interests
• Diverged content choices..
Divergent Content Choices …
YouTube /
Lime wire
NDTV Profit /
CNBC
Quote.com/
finance/yahoo.com
Photos on
Home PC
Flickr on
Home TV
World Space/
FM
Shoutcast
(Internet Radio)
Seinfeld /
MTV
Mails
newsletters
RSS feed on
Yahoo go
Plain old
e-mail
Face book/
My Space
Cable, DTH,
IPTV
Mobile TV
Google
Messenger
Operator
Led IM
Emerged Outcomes ….
• TV & Net Mash Up
• “Whose Line is it” … on You Tube
• Tv show on web 2.0 … lots about You Tube
• BBC click ! .. The best of web on TV
• The “Youngistan” war spills to You Tube
• Serious stuff in cool places
• Corporates on web blogs
• Presidential campaigns on You Tube
• Turfs Change
• IPTV on mobiles
• Internet Radio on Mobiles… burns up data !!
As seen on the 1 by 2 inch world
As an operator…
• Mobile as a converged device for content
• Broader pipes for data hungry content
• Embrace open access and “off- portal”
• Social groups & their impact on
communication
• Changing role of current partners &
adversaries
The future is converged delivery…
..is simplicity & openess
..is recommendation & long tail
And then …
The future is mashed…
..is divergent and the power of one...
..is a sea change of player dynamics