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Here's my weekly roundup of the presentations I liked best on Digital Music.
I have prepared this one for Ghislain deClercq, Wireless International Strategic Marketing expert. Just send me a mail with a subject, and I'll prepare one with the best presentations available on bloobble on that topic with key points from each presentations.
The 2007 Digital Music Survey
EntertainmentMediaResearch and Olswang are providing a detailed analysis (88 pages) of the digital music usage trends.
- Social networks are changing the way music is discovered, purchased and consumed
- Legal downloading is increasing but at a slower rate than hitherto
- Mobile music downloading creeps forward
- USB format is highly regarded and further trialling is recommended
- Continuing growth in personal digital player penetration with digital players on mobiles 2007's highest gainers
The 2007 Digital Music Survey : : view this presentation >
Mobile music and mobile TV market overview
In this presentation, Arthur D.Little is analyzing the various segments and trends of the mobile music and TV market.
- The worldwide music market changed its positive growing trend in 1999-00, continuing this decline until the present time
- Online music first started as free and is now slowly getting into "pay models"
- Major record companies realize that digital music is the future of their industrybut fail to translate it in their practices and policies
- The strategy of most operators is based on music, as a marketing tool and as a revenue source medium term
- Streaming could be a viable option in the music consumption segment
Mobile music and mobile TV market overview : : view this presentation >
IT & Industry Transformation
- Apple Itunes has 19% of Market vs WalMart’s 15%
- Itunes has sold 4 billion songs, has 50 million customers and has the largest music catalog at 6 million songs
- CD Sales declined by 15% in 2007
- DRM Free Music -- under 3% of the music on the average iPod, is purchased from the iTunes store
IT & Industry Transformation : : view this presentation>
Interactive Content and Convergence
This study was done by Screen Digest for the European Commission Information Society Directorate.
- Digital Content is taking of x4 in the next five years, digital music x9
Interactive Content and Convergence : : view this presentation >
Evolution and Revolution in Digital Media Devices
This presentation from RealNetworks provides many figures on the market.
- Digital audio players market and manufacturers market share
- Music market going digital
- Portable media devices expanding
Evolution and Revolution in Digital Media Devices : : view this presentation>
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